Journal of Innovation and Applied Technology
Vol 3, No 2 (2017)

INCREASE PRODUCTION COMPETITIVENESS OF SME’S “MADIREDO” AT KEC. PUJON KAB. MALANG THROUGH DIVERSIFICATION OF PRODUCTION AND ONLINE SHOP

Sigit Kusmaryanto (Unknown)



Article Info

Publish Date
15 Dec 2017

Abstract

SMEs Cracker Madiredo Village Pujon District Malang Regency is a business group housewife mother spread in two areas in village Madiredo Kec.pujon,  Kab  Malang. This business has grown and become a pilot business in the village Madiredo Pujon District Malang regency.Currently, the production capacity of SMEs has reached 50 kg / group. However, due to the simple marketing model of production, the average sales per day in each week is only about 25 kg. As a result stocks accumulate making SME production is not continuous . Production of onion crackers are sold only in the form of raw crackers. Production packaging is not well covered, unappealing and even unimpressed, which results in a decline in production resistance. While marketing is done by depositing / selling directly to market traders around Pujon and Batu.

Copyrights © 2017






Journal Info

Abbrev

jiat

Publisher

Subject

Computer Science & IT

Description

Article published Journal of Innovation and Applied Technology (JIAT) include the results of community service related to Community Development, Economic Development, Transfer and Diffusion of Technology, Innovation Science and Technology, Institutional Innovation, Development of Local Wisdom, Basic ...