<![CDATA[Due to the fantastic evolution of information and communication technology, social media is one of the most strong and essential and crucial components of the contemporary society. Facebook, Instagram, WhatsApp and Twitter, among others, are social media that are significantly contributing to various areas of personal and extra-personal life of people. Instead, in the current times, social media is not just a form of communication, but also becoming a medium of information exchange, establishment of a popular opinion, popular awareness, economic and political awareness, health and education, business and media. The primary goal of this work is to examine the pragmatics of the social media and its multidimensional effects on civic life. The paper has discussed the good side of social media, which is the involvement of citizens in more ways, sharing of information within a very limited period and social awareness and proliferation of democratic forms. Meanwhile, its adverse side, including misinformation and rumors, infringement of individual privacy, cyber-attacks and security, and disorientation and addiction issues have also been discussed. The research is likely to offer milestones and significant guidelines to the policymakers, educators, researchers, and other ordinary users worldwide in order to make appropriate and responsible use of social media.]]>
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