<![CDATA[This study aims to analyze the effect of the brick perming technique on the elasticity and durability of curly hair. The research employed a descriptive qualitative approach supported by a literature review. Data were collected through observation, interviews, and documentation at Alyn’s Salon Ansari Medan, involving one salon practitioner as the subject. The results showed that the brick perming technique is capable of producing more even, natural-looking curls with durability lasting up to approximately six months when properly maintained. In terms of elasticity, virgin hair demonstrated better results compared to chemically treated hair, which tends to be drier and more prone to damage. In addition, factors such as the timing of chemical application, rolling technique, and post-perming care also influence the quality of the results. Therefore, it can be concluded that the brick perming technique is effective in improving hair elasticity and durability, although it is also influenced by the initial condition of the hair and the procedures applied.]]>
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