Journal of English Teaching and Applied Linguistics (JETAL)
Vol 7 No 2 (2026): April

EUPHEMISM AND DYSPHEMISM IN BLACK PANTHER: A SOCIOPRAGMATIC ANALYSIS OF POWER AND IDENTITY

Santosa Santosa (STBA Technocrat Tangerang, Indonesia)
Masami Permana (STBA Technocrat Tangerang, Indonesia)
Radik Darmawan (STBA Technocrat Tangerang, Indonesia)
Theresia Mundi Astuti (STBA Technocrat Tangerang, Indonesia)
Bayu Andika Prasatyo (STBA Technocrat Tangerang, Indonesia)



Article Info

Publish Date
14 Apr 2026

Abstract

Language functions as a strategic tool for regulating social interactions and power dynamics through provocation or politeness. This study investigates the use of euphemism and dysphemism in the film Black Panther, focusing on how characters manage sociopolitical tensions. Utilizing Allan and Burridge’s (2009) framework, this qualitative research analyzed 12 linguistic items identified within the film’s screenplay. The data were categorized through a three-stage analytical procedure: classification, description-interpretation, and theoretical synthesis. The results indicate a significant dominance of euphemisms (8 items or 66%) over dysphemisms (4 items or 34%). Euphemisms primarily function as a "linguistic shield," with metaphor being the most frequent strategy, followed by flippancy and figurative expressions. These strategies enable characters to negotiate political responsibilities and preserve national dignity without confrontation. Conversely, dysphemisms are employed as "verbal weapons," notably through synecdoche and non-verbal gestures, to intimidate opponents when diplomatic boundaries are breached. These findings demonstrate that characters prioritize "face-saving" and political stability, reflecting a sophisticated balance between personal loyalty and survival in high-pressure environments.

Copyrights © 2026






Journal Info

Abbrev

jetal

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Journal of English Teaching and Applied Linguistic (JETAL) is a peer-reviewed journal published in Indonesia by the Department of English Education, Faculty of Teacher Training and Education, the University of HKBP NOMMENSEN (PSPBI FKIP UHKBPN). This journal is published twice a year: April and ...