<![CDATA[Purpose: This study aims to examine the relationship between financial literacy and entrepreneurial orientation among university students in Khulna City, Bangladesh. Methodology: This quantitative study collected primary data from 250 students across public and private universities in Khulna, Bangladesh, using stratified and convenience sampling. A self-administered questionnaire with a 5-point Likert scale was used to collect data. The data were analyzed using correlation and regression techniques. Results: The results indicate a significant positive correlation of .807 between financial literacy and entrepreneurial orientation. The regression analysis shows that financial literacy has 35.5% explanatory power on entrepreneurial orientation. Conclusions: This study demonstrates that financial literacy significantly enhances students’ entrepreneurial orientation, explaining 35.5% of its variance. The findings highlight the importance of integrating financial education into higher education to support entrepreneurship and economic growth. Limitations: The primary limitation of this study is its sample size, with most respondents from Khulna University. Data collection was conducted online, and broader participation required more time and resources. Contributions: This study extends contemporary applications of Human Capital Theory and the Theory of Planned Behavior by providing empirical evidence of the positive relationship between financial literacy and entrepreneurial orientation among university students in Bangladesh, supporting the integration of financial education into entrepreneurship development programs.]]>
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