Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Journal of Sustainable Tourism and Entrepreneurship
Jarif Hossain
BRAC, Dhaka, Bangladesh
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Impact of Financial Literacy on University Students' Entrepreneurial Orientation in Khulna City Jarif Hossain; Farhana Amin Kona; Zona Zaman
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 3 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i3.3095

Abstract

Purpose: This study aims to examine the relationship between financial literacy and entrepreneurial orientation among university students in Khulna City, Bangladesh. Methodology: This quantitative study collected primary data from 250 students across public and private universities in Khulna, Bangladesh, using stratified and convenience sampling. A self-administered questionnaire with a 5-point Likert scale was used to collect data. The data were analyzed using correlation and regression techniques. Results: The results indicate a significant positive correlation of .807 between financial literacy and entrepreneurial orientation. The regression analysis shows that financial literacy has 35.5% explanatory power on entrepreneurial orientation. Conclusions: This study demonstrates that financial literacy significantly enhances students’ entrepreneurial orientation, explaining 35.5% of its variance. The findings highlight the importance of integrating financial education into higher education to support entrepreneurship and economic growth. Limitations: The primary limitation of this study is its sample size, with most respondents from Khulna University. Data collection was conducted online, and broader participation required more time and resources. Contributions: This study extends contemporary applications of Human Capital Theory and the Theory of Planned Behavior by providing empirical evidence of the positive relationship between financial literacy and entrepreneurial orientation among university students in Bangladesh, supporting the integration of financial education into entrepreneurship development programs.
Co-Authors Farhana Amin Kona Zona Zaman