Strategi Presentasi Diri Mahasiswa UINSU melalui Media Sosial Instagram (Analisis Dramaturgi Erving Goffman)

Susan Ramadhani (Universitas Islam Negeri Sumatera Utara)
Abdul Rasyid (Universitas Islam Negeri Sumatera Utara)

Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Vol 10 No 4 (2026): OCTOBER 2026

This study analyzes the self-presentation strategies of students at the State Islamic University of North Sumatra (UINSU) through Instagram as a space for identity formation and self-image construction. A qualitative method with a phenomenological approach was employed, with data gathered through interviews, observation, and documentation. The findings reveal that students utilize Instagram as a front stage through strategies such as self-promotion and deliberate content selection to obtain social recognition. A discrepancy exists between real life (backstage) and the image projected online, indicating that identity on social media constitutes a construction that does not fully reflect the authentic self. Social media further encourages the formation of particular social standards that shape how students present themselves within the digital public space.