INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)

THE ROLE OF DIGITAL MARKETING FOR MARKETING AGRICULTURAL PRODUCTS BASED ON AGRIBUSINESS

Loso Judijanto (IPOSS Jakarta, Indonesia)
Abdul Rochman (Universitas Tulungagung, Indonesia)
Mahdalena (Sekolah Tinggi Ilmu Pertanian Amuntai, Indonesia)



Article Info

Publish Date
15 Mar 2026

Abstract

Agricultural digital marketing helps build closer relationships between farmers or agricultural producers and their consumers. By using social media, email marketing, or websites, farmers or agricultural producers can interact with their consumers directly, providing product information, offering promotions, or getting feedback from consumers. Through digital marketing, farmers or agricultural producers can also build strong brands, increase brand awareness, and expand the reach of their business. In the context of agricultural business, digital marketing is a very important marketing strategy, because it allows farmers or agricultural producers to produce more crops, increase business profitability, and introduce their products to a wider market. Digital marketing has an important role in marketing agricultural products based on agribusiness. Digital marketing has a significant role in marketing agricultural products based on agribusiness. By utilizing the right digital marketing strategy, farmers can achieve success in marketing agricultural products.

Copyrights © 2025






Journal Info

Abbrev

INJOSER

Publisher

Subject

Religion Humanities Social Sciences

Description

INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) is a scientific journal that publishes articles in the fields of humanity, social science. Humanities include: Language and Linguistics, History, Literature, Performing Arts, Philosophy, Religion, Fine Arts. Social Science fields of Science include: ...