<![CDATA[One of the social media that is much in demand and consumed by people in the post- modern era is Instagram. This research looks deeper into the role of Instagram as a media for da'wah in spreading religious messages in the post-modern era than previous studies. The method used in this research is a literature review. The articles selected and reviewed in this study were 5 articles based on the Google Scholar database, which were filtered using the Publish or Perish application. Based on the research, it was found that in the postmodern era, Instagram can be an effective medium for da'wah in conveying religious messages. In the context of media sociology, Instagram is used as a da'wah channel that adapts religious messages into a form that is relevant and attracts the attention of Instagram users, especially the younger generation. The strategy of da'wah through Instagram also utilises creativity, digital trends, and compatibility with audience hobbies to increase the attractiveness and influence of da'wah messages. In addition, Instagram is also used as a tool to expand the reach of da'wah messages.]]>
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