THE INFLUENCE OF PERSONAL FINANCIAL MANAGEMENT, FINANCIAL LITERACY, AND RISK PERCEPTION ON BITCOIN INVESTMENT DECISIONS AMONG GENERATION Z IN MALANG CITY, INDONESIA

Lindananty Lindananty (Sekolah Tinggi Ilmu Ekonomi (STIE) Malangkuçeçwara)
George Michael Hermanto Lioe (Sekolah Tinggi Ilmu Ekonomi (STIE) Malangkuçeçwara)

INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Vol. 3 No. 3 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)

This study analyzes the effects of personal financial management, financial literacy, fundamental analysis, technical analysis, and risk perception on Bitcoin investment decisions among Generation Z in Malang. Using data from 100 respondents and applying PLS-SEM, the results show that only technical analysis has a significant positive influence on investment decisions. The other variables—personal financial management, financial literacy, fundamental analysis, and risk perception—do not show significant effects. The model demonstrates strong explanatory power with an R² of 0.979, indicating that these factors collectively explain most of the variation in Bitcoin investment decisions.