cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aslan
Contact Email
adibaaishaamira@gmail.com
Phone
+6285245268806
Journal Mail Official
adibaaishaamira@gmail.com
Editorial Address
Jalan. H. Muckhsin Dusun Tanjung Mentawa, Tanjung Mekar Sambas Village, West Kalimantan, Indonesia
Location
Kab. sambas,
Kalimantan barat
INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
Core Subject :
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : -
Articles 565 Documents
 1   2   3   4   5 
EXPLORATION OF CHALLENGES AND OPPORTUNITIES IN THE INTEGRATION OF PRODUCT INNOVATION AND DIGITAL MARKETING IN THE DEVELOPMENT OF MSMEs IN THE FOOD SECTOR Muh. Husriadi; Fari Aus; Siti Kadri Yanti Sari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economies of developing countries, but face significant challenges in integrating product innovation and digital marketing. This study reveals that limited resources, both financial and human resources, as well as low digital literacy, are the main obstacles in optimizing MSME digital marketing strategies. Many business actors have difficulty using advanced digital marketing technology and analytical tools, resulting in ineffective marketing strategies. However, this study also found great opportunities through the use of customer data for product innovation and market expansion via digital platforms. By utilizing social media and e-commerce, MSMEs can expand their markets and reduce operational costs. These findings indicate that developing digital literacy and collaborating with the government and e-commerce platforms are essential to support the growth and sustainability of MSMEs. Therefore, this study recommends that MSMEs focus on improving digital literacy, using analytical tools, and utilizing customer data to increase competitiveness in the global market. This approach will strengthen MSMEs ability to face competitive challenges in the digital era.
DETERMINANTS OF INVESTMENT INTENTION IN GOLD INSTALLMENTS: EVIDENCE FROM ISLAMIC BANKS Fairuz Fadhilah; Nihayatu Aslamatis Solekah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of Islamic banking in Indonesia requires the availability of competent human resources and a good understanding of financial literacy. Bank Syariah Indonesia (BSI) responded to this opportunity by launching the Cicil Emas product as a stable investment alternative. However, there is a discrepancy between the results of previous studies regarding the factors that influence investment intention in this program. Therefore, this study examines the effect of financial literacy, trust, service quality, and company image on investment intention in the Cicil Emas program at BSI Malang City. This study uses a quantitative method with a descriptive analysis approach. The sample was selected using a purposive sampling technique with 100 respondents. Data were collected through a Likert-based questionnaire and analyzed using multiple linear regression. The results of the study indicate that financial literacy and service quality have a significant partial effect on investment intention, while trust and corporate image do not have a significant effect. Simultaneously, the four variables of financial literacy, trust, service quality, and corporate image have a significant effect on investment intention, with an R² value of 0.297. This shows that the independent variables in this study are able to explain 30% of the variation in investment intention, while the remaining 70% is influenced by other factors not examined in this study.
BAD DEBTS IN BANKING: MANAGEMENT AND PREVENTION STRATEGIES Hety Devita; Irsyad Kamal; Lukman Hakim
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research produced key findings related to the causes, handling, and preventive efforts of non-performing loans. The analysis revealed that the main causative factors are the debtors' inability to manage their finances and economic fluctuations. This inability is often caused by miscalculations or a sudden drop in income, such as a decline in business sales or job loss. Conversely, economic turmoil such as inflation, high interest rates, or recession also exacerbates the situation, making it difficult for debtors to meet payment obligations. Dealing with non-performing loans requires a layered approach that is customized, depending on the specific conditions of the debtor and creditor. One effective method is loan restructuring, which involves modifying the terms and conditions of the loan to make it more affordable for the debtor. In addition, asset seizure and liquidation is also a last resort to reduce losses for creditors. Enforcement of credit risk management through stricter evaluation of creditworthiness and utilization of advanced technology is also important to minimize the risk of future non- performing loans. For the prevention of non-performing loans, continuous financial education and good communication with debtors are essential first steps. Financial education programs can help individuals and businesses understand better financial management, while proactive communication between lenders and borrowers provides early warning of potential financial problems. In addition, the implementation of stricter credit policies and closer monitoring of creditor performance are also important steps in the prevention of non-performing loans before the problem becomes unmanageable. Overall, the handling and prevention of non-performing loans requires good coordination and a comprehensive approach from various relevant parties. Lenders need to develop more sophisticated procedures and tools for risk evaluation and management, while borrowers need to be adequately educated on financial management. With these collective efforts, the risk of non-performing loans can be minimized and financial stability at the micro and macro levels can be better ensured.
ANALYSING THE EFFECT OF HUMAN RESOURCE POLICIES ON MACROECONOMIC INDICATORS Loso Judijanto; Sherly Etika Sari; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This analysis explores the impact of Human Resource (HR) policies on macroeconomic indicators. The findings show that well-planned HR policies can influence economic growth through improving labour skills, productivity, and reducing unemployment rates. Policies that focus on education, training, and employee retention play an important role in improving national productivity and the quality of life of the workforce. In addition, attention to employee welfare and diversification of the workforce through gender inclusion and equality can encourage wider participation in the labour market. Thus, effective and inclusive HR policies not only enhance the competitiveness of companies but also support sustainable economic growth and the overall well-being of society.
ANALYSIS OF ECONOMIC ADAPTATION PATTERNS OF COASTAL COMMUNITIES IN THE ERA OF CLIMATE CHANGE: A SYSTEMATIC REVIEW OF SUSTAINABLELIVELIHOOD STRATEGIES Dwi Apriyanti Kumalasari; Bahrun Thalib; Silvia Ekasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyses the economic adaptation patterns of coastal communities in the era of climate change through a systematic review of sustainable livelihood strategies. Given that coastal communities are highly vulnerable to the impacts of climate change, this study highlights the importance of diversifying income sources and adopting innovative environmentally friendly practices as an effort to enhance economic resilience. This research uses the literature method. The results show that successful adaptation involves active community participation, government policy support, and access to technology and education. Close cooperation between stakeholders, including government, non-governmental organisations and local communities, is required to support the implementation of effective adaptation strategies. The research concludes that capacity building, enhancing local knowledge, and facilitating access to resources and technology play a vital role in ensuring the success of sustainable economic adaptation patterns for coastal communities. With an integrative and participatory approach, coastal communities can increase their resilience to climate change and achieve long-term prosperity.
ANALYSIS OF THE EFFECT OF STRESS MANAGEMENT ON WORK PRODUCTIVITY R. Taufiq Nur Muftiyanto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This literature research aims to analyze the effect of stress management on work productivity through a systematic investigation of various existing literature, studies and research. Drawing on theories of human resource management, occupational health, as well as principles of organizational psychology, this study explores how stress impacts individuals in the workplace and how effective stress management practices can be an important tool for improving job performance and satisfaction. Using literature investigation methods, this study collects and analyzes data from various previous research sources including journal articles, books and research databases. The results of the analysis show that work stress has a negative impact on individual work productivity, causing decreased performance, low job satisfaction, and mental and physical health problems. On the other hand, implementing stress management such as relaxation techniques, mindfulness training, social support, and improving communication has proven effective in reducing stress levels. Furthermore, the study found that policies and programs designed to manage workplace stress not only increase work productivity but also bring additional benefits such as increased employee loyalty, job satisfaction, and overall employee well-being. This research provides valuable insights for corporate leaders, human resources practitioners, and policy makers about the importance of effective stress management strategies to increase work productivity. The implications of these findings suggest that investing in stress management programs is a profitable investment for improving operational efficiency and strengthening overall organizational health
ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN THE MILLENNIAL GENERATION Mulia Sosiady; Ermansyah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the effectiveness of social media marketing on consumer behavior in the millennial generation through a comprehensive literature review. Millennials, known as digital natives, show a strong preference for social media platforms as primary channels for interaction and information consumption. This research examines various published empirical studies to identify key factors that influence the effectiveness of social media marketing, including content type, interaction methods, and use of analytical data. The results of the literature review show that interactive, authentic and relevant content plays an important role in increasing engagement and loyalty of millennial consumers. In addition, collaboration with influencers, especially micro-influencers, is an effective strategy in building trust and expanding marketing reach. The use of innovative features such as short videos, live streaming and augmented reality has proven to be able to maintain attention and increase consumer interest. Research also finds that brand awareness and commitment to issues of sustainability and social responsibility have a significant impact on millennial consumer preferences and loyalty. Brands that actively support social and environmental campaigns are able to build a positive image and strengthen long-term relationships with consumers. This review concludes that effective social media marketing must combine creative content strategies, intelligent use of data, authentic interactions, and a commitment to social responsibility to achieve maximum impact on millennial consumer behavior. The study recommends further research to explore specific dynamics across different social media platforms and different industries.
ANALYSIS OF THE IMPACT OF THE IMPLEMENTATION OF SHARIA PRINCIPLES ON THE FINANCIAL PERFORMANCE OF COMPANIES IN INDONESIA Helma Maraliza
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate how sharia principles are applied has affected Indonesian enterprises' financial performance, particularly in the banking and financial industry. The law of sharia principles applied include the prohibition of usury, gharar, and maysir, as well as the implementation of contracts in accordance with Islamic law. The study's conclusions show that applying sharia principles significantly affects improving the company's financial performance. Companies that implement sharia principles tend to have higher levels of profitability, better financial stability, and more effective risk management compared to conventional companies. These findings support the theory that ethical and transparent sharia principles can improve the competitiveness and sustainability of companies in the long term. This study concludes that the company's financial performance benefits from the application of sharia principles, so it is important for companies in Indonesia to consider implementing these principles as part of their financial strategy.
ANALYSIS OF THE INFLUENCE OF FINANCIAL LITERACY ON PERSONAL FINANCIAL MANAGEMENT BEHAVIOR IN THE MILLENNIAL GENERATION Bambang Hermawan; Didik Wahyudi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of financial literacy on personal financial management behavior in the millennial generation. Using literature research methods, this study collects and analyzes various scientific sources to explain how financial knowledge and understanding contribute to the financial decisions taken by individuals in this age group. The research results show that financial literacy has a significant role in shaping millennial financial behavior. Millennials who have a high level of financial literacy are more likely to manage their income, expenses, savings and investments more effectively. They are also better able to avoid and manage debt wisely and plan long-term finances, including preparing emergency funds and retirement. In addition, good financial literacy can reduce the level of stress or anxiety related to finances among millennials, because they feel more confident in making smart financial decisions. This research underlines the importance of financial education programs that are enhanced and supported by various parties, including educational institutions, government and non-profit organizations, to increase financial literacy among the millennial generation. In conclusion, increasing financial literacy is a key strategy to improve personal financial management among millennials, which in turn can contribute to their financial stability and well-being. These findings are relevant for policy makers and practitioners working to support the development of the financial capacity of the millennial generation.
APPLICATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN CUSTOMER RELATIONSHIP MANAGEMENT TO IMPROVE CUSTOMER RETENTION Loso Judijanto; Rachmadi Indra Praja; Syaiful Pakaya; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The application of artificial intelligence (AI) technology in customer relationship management (CRM) systems has become a key focus for companies seeking to improve customer retention in the digital age. Artificial intelligence oflers deep data analysis capabilities and personalisation of customer service, which are key in delivering a satisfying customer experience and increasing their loyalty. The research method used in this study is the literature research method. The results of this study show that the integration of AI in CRM has great potential in improving customer retention, but requires a careful implementation strategy to overcome the challenges and maximise the potential benefits.

Page 1 of 57 | Total Record : 565

 1   2   3   4   5 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 9 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 3 No. 7 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 12 (2025): SEPTEMBER Vol. 2 No. 11 (2025): AUGUST Vol. 2 No. 10 (2025): JULY Vol. 3 No. 6 (2025): JUNE Vol. 3 No. 5 (2025): MAY Vol. 3 No. 4 (2025): APRIL Vol. 3 No. 3 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 3 No. 2 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 3 No. 1 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 7 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 6 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 4 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 1 No. 12 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 1 No. 10 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 3 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 2 No. 1 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 1 No. 8 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) Vol. 1 No. 4 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) More Issue