INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)

EXPLORING THE NEXUS OF PROJECT-BASED LEARNING, ECONOMIC FACTORS, AND MARKETING SUCCESS: AN INTEGRATED EXAMINATION

Ahmad Talib (Universitas Muhammadiyah Maluku Utara, Indonesia)
Rosnani Said (Universitas Dayanu Ikhsanuddin)
Fuadah Johari (Universiti Sains Islam Malaysia)
Iyad Abdallah Al- Shreifeen (Taibah University, Saudi Arabia)



Article Info

Publish Date
11 Feb 2026

Abstract

This paper undertakes a comprehensive exploration of the intricate interplay between project-based learning (PBL), economic variables, and marketing outcomes, delving into their multifaceted intersectionality. By meticulously examining how economic conditions influence the implementation of PBL initiatives and subsequently affect marketing efficacy, this study aims to offer valuable insights beneficial to educators, policymakers, and marketers. Employing a multifaceted analytical framework, we delve into the nuanced ways in which socioeconomic status impacts the adoption and effectiveness of PBL strategies, and how these strategies, in turn, shape marketing approaches and outcomes. Drawing on both empirical research and theoretical constructs, we illuminate the complex dynamics between education, economics, and marketing, providing a holistic perspective that reveals avenues for enhancing educational practices and optimizing market performance.

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Journal Info

Abbrev

INJOLE

Publisher

Subject

Description

INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, ...