BORJUIS (JURNAL OF ECONOMY)
Vol. 1 No. 4 (2024): BORJUIS: JOURNAL OF ECONOMY

ANALISIS PERAN CUSTOMER SERVICE DALAM MENINGKATKAN PELAYANAN DAN KAITANNYA DENGAN KINERJA BMT

Novellyn Experance (Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)
Jon Kenedi (Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)



Article Info

Publish Date
26 Nov 2025

Abstract

This thesis is entitled. "Analysis of the Position of Customer Service in Improving Services and its Relation to BMT Capabilities (Research at BMT Al Fattah Solok City)" Compiled by Novellyn Experance NIM 3320360 Sharia Banking, Faculty of Economics and Islamic Business, State Islamic University (UIN) Sjech M . Djamil Djambek Bukittinggi Class of 2020. Supervisor Jon Kenedi, SE., Millim This research is motivated by the position of Customer Service in improving BMT services and capabilities. This research aims to identify the position of Customer Service in improving services and capabilities for BMT Navy (AL) Fattah Solok City customers. The type of research used is quantitative research. The analysis procedure used consists of 3 parts, namely instrument experiments (validity and reliability experiments), classical assumption experiments (normality experiments) and assumption experiments (simple linear regression analysis, relationship coefficient experiments, confirmation coefficient experiments (r2), and t experiments). The results of this research were processed using SPSS 24 and can be observed from the experimental results t which prove that Service elasticity ( ( r2) it is known that the elastic effect of Services

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Journal Info

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BORJUIS

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Description

BORJUIS: JURNAL OF ECONOMY adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi, bisnis, manajemen, akuntansi, perbankan dan bidang-bidang lainnya yang dianggap relevan dengan ruang lingkup dari ...