Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal BORJUIS (JURNAL OF ECONOMY)
Jon Kenedi
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS PERAN CUSTOMER SERVICE DALAM MENINGKATKAN PELAYANAN DAN KAITANNYA DENGAN KINERJA BMT Novellyn Experance; Jon Kenedi
BORJUIS: JURNAL OF ECONOMY Vol. 1 No. 4 (2024): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This thesis is entitled. "Analysis of the Position of Customer Service in Improving Services and its Relation to BMT Capabilities (Research at BMT Al Fattah Solok City)" Compiled by Novellyn Experance NIM 3320360 Sharia Banking, Faculty of Economics and Islamic Business, State Islamic University (UIN) Sjech M . Djamil Djambek Bukittinggi Class of 2020. Supervisor Jon Kenedi, SE., Millim This research is motivated by the position of Customer Service in improving BMT services and capabilities. This research aims to identify the position of Customer Service in improving services and capabilities for BMT Navy (AL) Fattah Solok City customers. The type of research used is quantitative research. The analysis procedure used consists of 3 parts, namely instrument experiments (validity and reliability experiments), classical assumption experiments (normality experiments) and assumption experiments (simple linear regression analysis, relationship coefficient experiments, confirmation coefficient experiments (r2), and t experiments). The results of this research were processed using SPSS 24 and can be observed from the experimental results t which prove that Service elasticity ( ( r2) it is known that the elastic effect of Services
IMPLEMENTASI DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PAKET UMROH(STUDI KASUS PT. TRIDAYA PESONA WISATA CABANG BUKITTINGGI) M. Alfin Pauzi Harahap; Jon Kenedi
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 2 (2025): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the implementation of digital marketing at PT. Tridaya Pesona Wisata Bukittinggi Branch and find out the impact of implementing digital marketing to increase sales of Umrah packages at PT. Tridaya Pesona Wisata Bukittinggi Branch. This type of research is field research, which takes data directly from the research site. Based on the results of the research conducted, it is clear that the digital marketing carried out by PT Tridaya Pesona Wisata Bukittinggi branch is in line with Yazer Nasdini's theory which states that there are indicators in the implementation of digital marketing, namely accessibility, interactivity, entertainment, trust, irritation and informativeness. The digital marketing instruments used by PT Tridaya Pesona Wisata include websites and social media marketing such as: Facebook and Instagram. As well as the positive and effective impact of implementing PT Tridaya Pesona Wisata's digital marketing which helps provide accurate and detailed information to prospective pilgrims as well as increasing sales of Umrah packages and the number of pilgrims using Umrah travel services with PT. Tridaya Pesona Wisata Bukittinggi Branch.
Co-Authors M. Alfin Pauzi Harahap Novellyn Experance