Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Vol 6 No 1 (2026): APRIL 2026

Integrating Sad Kerthi local wisdom in the development of Tista Tourism Village toward sustainable tourism

Rosvita Flaviana Osin (Akademi Komunitas Manajemen Perhotelan Indonesia, Indonesia)
I Made Bayu Wisnawa (Universitas Triatma Mulya, Indonesia)
I Wayan Agus Anggayana (Akademi Komunitas Manajemen Perhotelan Indonesia, Indonesia)



Article Info

Publish Date
29 Apr 2026

Abstract

Sustainable tourism development in Bali after being hit by floods requires an approach that integrates local wisdom to maintain a balance between economic development, cultural preservation, and environmental sustainability. This study discusses the integration of Sad Kerthi, a fundamental concept of Balinese local wisdom, in the development of Tista Tourism Village in Tabanan Regency as a model of sustainable tourism based on local culture. Through a qualitative approach with observation and interview methods with the Government, Village Head, and local communities, this study explores how Sad Kerthi principles are integrated in the planning and management of tourism villages. The results show that the integration of Sad Kerthi values has contributed significantly to environmental preservation, local community empowerment, and improving the quality of tourist experience. The application of Sad Kerthi is manifested in several aspects of tourism development, namely community participation in the decision-making process, preservation of cultural ceremonies and rituals, environmental conservation efforts, and a human-centered development approach. These findings indicate that the Sad Kerthi framework provides a sustainable model for tourism development in Balinese villages, which balances economic benefits with cultural integrity and environmental management.

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Journal Info

Abbrev

JTCE

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Through JTCE (ISSN: 2776-0928), we aim to provide large dimension to share and enhance the knowledge in tourism, hospitality, food science business and entrepreneurship through scholarly works published. JTCE welcomes research inquiries and reports under the following fields: Tourism Management ...