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All Journal E-Journal of Tourism Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Kajian Bali Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Forum Manajemen Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Journal of Applied Management and Accounting Science (JAMAS) Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Journal of Applied Management Studies Jurnal Pengabdian Masyarakat Bestari (JPMB) IJFBP International Journal of Family Business Practices Jurnal Ilmiah Hospitality Management Dharma Jnana Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK RENATA Jurnal Pengabdian Masyarakat Kita Semua Jurnal Pengabdian Masyarakat dan Riset Pendidikan BEGAWE: Jurnal Pengabdian Masyarakat BJHTCR J-CEKI Jurnal Pengabdian Dosen Republik Indonesia (JPDRI) Jurnal Daya Tarik Wisata Harmony Hospitality

I Made Bayu Wisnawa

Universitas Triatma Mulya

Author-ID : 1016423

Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Brand Loyalty at Chain Hotel in Denpasar I Made Bayu Wisnawa
E-Journal of Tourism Volume 5 Number 1 (March 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Purposes of this research are: (i) to find out the influence of brand image toward customer satisfaction (ii) to find out the influence of customer satisfaction toward brand loyalty (iii) to find out the influence of brand image toward brand loyalty and (iv) to find out the role of customer satisfaction as a mediating variable between brand image and brand loyalty. Structural Equation Modelling (SEM) was developed to answer the research problems. The number of respondent was 150 which was collected through offline and online self-administered questionnaire. There were 13 indicators used to measure each construct. The results show that (i) brand image positively and significanly influence customer satisfaction, (ii) customer satisfaction positively and significantly influenced brand loyalty, (iii) brand image did not influence brand loyalty, and (iv) customer satisfaction did not mediate the relationship between brand image toward brand loyalty. Keywords : brand image, customer satisfaction, brand loyalty

Dimensi Brand Loyalty Bali sebagai Destinasi Wisata bagi Wisatawan Nusantara pada Masa Pandemi Covid-19 I Made Bayu Wisnawa
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 1 (2021): Volume 11 No. 1. April 2021
Publisher : Pusat Kajian Bali Universitas Udayana

Brand loyalty is a long-term strategy to gain a competitive advantage in tourist destinations during the Covid-19 Pandemic era, which demands more efforts for destination managers to survive. On the other hand, the dimensions used to measure brand loyalty cannot yet be agreed upon because of the complexity and diversity of perceptions. The purpose of this study was to determine: (i) the dimensions of Bali brand loyalty as a tourist destination; (ii) the efforts made to develop tourism in Bali during the Covid-19 Pandemic. This research uses a quantitative approach supported by qualitative. To test the construct of brand loyalty, the confirmatory factor analysis (CFA) technique was used with the AMOS program version 24. There were 120 respondents with the criteria that they had visited a tourist attraction in Bali at least twice. The results showed that: (i) the construct of brand loyalty is supported by cognitive, affective, conative and behavioural dimensions, where the dimension of behaviour plays a dominant role; (ii) efforts can be made by disciplined application of health protocols and promotion through social media.

MEDIASI JOB DESCRIPTION DAN LOYALITAS KARYAWAN PADA PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DI PT. BALI ADVENTURE TOURS I Nyoman Suarjaya; I Made Bayu Wisnawa
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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This study aims to analyze the mediation of job descriptions and employee loyalty on the influence of organizational culture on employee performance at PT. Bali Adventure Tours. The problem of this research refers to the phenomenon that occurs where employee performance is low, indicated by the percentage of employees in each department receiving a fairly high warning letter, both related to organizational culture issues, job descriptions and employee loyalty. The three types of violations include those used by management as a reference to measure employee performance through performance evaluation. The disproportional sampling technique was carried out on 86 respondents who were employees of PT. Bali Adventure Tours. The analysis technique used is descriptive analysis technique and inferential analysis technique, path analysis. The findings of this study indicate that the direct relationship of organizational culture has a positive and significant effect on job descriptions, organizational culture has a positive and significant influence on employee loyalty, employee loyalty has a positive and significant influence on employee performance. Organizational culture and job description have a negative and significant influence on employee performance. The indirect relationship of organizational culture through job description mediation to employee performance has a positive and significant influence. Likewise, organizational culture mediated by employee loyalty on employee performance has a positive and significant influence. Suggestions from this research is the company through the existing organizational culture is always able to continue to grow a sense of loyalty of its employees so as to increase the positive and significant influence on the performance of its employees.

STRATEGI PENGEMBANGAN WISATA PANTAI YEH GANGGA MENJADI PRODUK WISATA BERDAYA SAING DI KABUPATEN TABANAN BALI I Made Bayu Wisnawa; I Ketut Sutapa; I Gusti Agung Bagus Widiantara
Forum Manajemen STIMI Handayani Denpasar Vol 14 No 1 (2016): Jurnal STIMI Vol. 14 No. 1 - 2016
Publisher : Forum Manajemen STIMI Handayani Denpasar

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This research has a specific purpose: (i) determine the potential ofcoastal area can be developed as a tourism product, (ii) Knowing constraints arefaced in developing the tourism potential, and (iii) determine strategies that can beused in developing the tourism potential of the coast as a creative tourism productsYeh Gangga Beach, Sudimara village, Tabanan Bali. The general objective to beachieved is to improve the performance of the tourism sector in the welfare ofsociety Tabanan through sustainable tourism development by developing creativepotential.. The research found that (i) Yeh Gangga Beach has some potential creativityattraction, such as: art market, handycraft,video and photography, music and artperformance, scenery, and accomodation; (ii) The main problems encounteredare (i) Most strategic land has been switched ownership to investors. The strategyshould be applied is (i) Maintain Yeh Gangga Beach as tourist attraction developedTabanan through local regulations, (ii) increasing public awareness of tourism. Theimplications are (i) theoretically enriching literature of sustainability in tourismcoastal area, (ii) practically could enhance the government to develop coastaltourism in Tabanan Bali.

POTENSI DESA BELALANG SEBAGAI DESA WISATA UNTUK MENUNJANG KEPARIWISATAAN KABUPATEN TABANAN I Made Bayu Wisnawa; Gusti Ayu Mahanavami
Forum Manajemen STIMI Handayani Denpasar Vol 12 No 2 (2014): Jurnal STIMI Vol. 12 No. 2 - 2014
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Desa Belalang is a rural village in Tabanan, Bali has a high valuetourism potential to be developed to improve the wellfare of society. This study aimsto (i) determine the potential locust village so it can be developed as tourist villagesand (ii) determine the constraints encountered in developing Desa Belalang as atourist village.By using qualitative methods and techniques SWOT, in depth interview on the headof the village, tourists, businessmen and villagers then the results of this studyare; (i) Desa Belalang has tourim potential such as: attractions, access, ancillaryand community involvement, (ii) Constraints faced are: Desa Belalang yet specialorganization that manages the tourism, and the population is not all houses intraditional Balinese house concept. The efforts which should be implemented bydeveloping the tourism human resources, partnerships, promotion, festival, communitydevelopment organizations and cooperation with higher education institutions.

POSITIONING PENGEMBANGAN DAYA TARIK WISATA KABUPATEN TABANAN MENJADI DESTINASI KREATIF DAN BERKELANJUTAN Luh Komang Candra Dewi; I Made Bayu Wisnawa; Putu Agus Prayogi
Jurnal Bisnis dan Kewirausahaan Vol 11 No 2 Juli (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

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This study entitled Positioning the Development of Tourism Attraction in Tabanan Regency as a Creative and Sustainable Destination, has a background whereas the tourism potential was not touched well in Tabanan Bali in order to be developed into a creative and sustainable tourism destination.This study aims at positioning various tourism attractions existing in tourism destinations in Tabanan therefore each tourisms will examine their own potential, weakness and also competitive profit by developing research model through Multidimensional Scaling (MDS)and Analysis Correspondence (ANACOR) technique using 39 attributes and 22 tourism destinations attractions. Sample in this study usedpurposive and quota sampling technique which consists of foreign tourists, domestic tourists, travel agents, tourism entrepreneurs, the government and academics about 480 people to be asked their perceptions towardpositioning competitive tourism attractions in Tabanan, Bali. Therefore, it can be known the position of each competitive tourisms attraction which are exist in Tabanan, Bali. The instrumentswhich were used,have validity and reliability, where all of the questionnaires with the value of alpha cronbach were over 0.6 (reliable) with the value of acorected item total corelation were over 0.3 (valid). The results of MDS analysis showed that stress coefficients was 0,13462 (13,46%) with RSQ coefficient was 0,89532. The alignment of a model (Delivered Subject Weights) dan scatterplot of linier fit showed the similarity of respondents’ responses towards the objects which were examined. Therefore, tourism attraction in the respondents’ mind were clustered into five groups(i) beach (ii) hot spring, (iii) tourism art and culture, (iv) natural attraction and (v) conservation. The results of ANACORR showed the atributes owned by each tourism attractions which can be classified into four, they are (i) entertainment, (ii) main culture and history (iii) architecture and (iv) scenery. These groups will help the government to develop tourism in Tabanan by regarding the creative potential in the concept of sustainability.The limitation of this study was at too many objects and attributes which had been examined therefore it needed long time. Further research heads for the strategy of developing each group of tourism attraction which has been obtained in this study

ASPEK ASSURANCE TERHADAP KEPUASAN PELANGGAN DAN MINAT MENGINAP KEMBALI PADA HOTEL PAN PACIFIC NIRWANA BALI RESORT I Made Bayu Wisnawa
Jurnal Ilmiah Hospitality Management Vol 2 No 1 (2011)
Publisher : Institut Pariwisata dan Bisnis Internasional

The Hotel is business accommodation managed commercially by providing services to customers/guests for their satisfaction, thus expected to be created repeat business. Tabanan has only one five-star hotel, Pan Pacific Nirwana Bali Resort, which is the pride of the community Tabanan. An effort to keep this going concern hotels even win the competition is to provide a good quality service through aspects of assurance. This research aims to (i) acknowledge the influence aspects of assurance of customer satisfaction. (ii) acknowledge the influence of aspect of assurance to the customer's interest to stay back and (iii) acknowledge the influence of customer satisfaction to the customer's interests to stay back . The questionaire that is given to the customers is 200, but there is only 159 questionaries and fullfiled requirement for analysis. The hypothesis was tested by using a statistical technique of structural equation model with AMOS 8 and SPSS 11.5. Models has meet the requirements of SEM (Structural Equation Modelling), with Ï‡2 value of chi square (353,135), the probability of significance (0,087), RMSEA (0.016), CMIN / DF (1.007), TLI (0.987), CFI (0.998), RMR (0.075) and GFI (0.905). The test results showed that: (i) assurance aspect has positive and significant impact on customer satisfaction (regression coefficient 0,4423 and 0.0297 in probability ), (ii) assurance aspect has positive and significant impact on interest to live again (regression coefficient 0.384 on the probability of 0.0289), (iii) customer satisfaction has positive and significant impact on interest to keep coming back again (regression coefficient of 0.2099 at 0.0495 probability). Suggestions that is given for management are : (i)keep maintain marketing strategy,(ii)more attention in assurance aspect to develop service quality construct such as : the english skill of hotel employees,faithful hotel staff , the convenience of customers feel services of hotel staffs , the increase of the officers ; and service and the cook ( chef ) capable of preparing dishes according to your taste in a row has estimated value of the biggest . For next research, hopefully could improve the object research into the hotels in one tourism area or more and improve the variable related to service quality, customer satisfaction and customerâ€™s loyalty, such as trust and marketing mix.

Managing Virtual Teams: A Qualitative Study at Universitas Triatma Mulya Stenden Bali ERNA ZULAENI WILES; I Made Bayu Wisnawa; Mark de Jong
International Journal of Family Business Practices Vol 5, No 2 (2022)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ijfbp.v5i2.3717

The covid-19 pandemic and the social distancing policy forced Universitas Triatma Mulya Stenden Bali (UTMS) to switch from the conventional team (CT) to a virtual team (VT). The stakeholders were not ready, and references as guidance were nowhere to be found as VT was still new in Indonesia. Once conducted, however, students’ assignments were surprisingly high quality. Students’ evaluations of their education have been higher and more positive. This study was conducted to explore aspects, factors, benefits, challenges, and human resource management (HRM), and to provide recommendations to higher education institutions on how to run a VT. This qualitative research is descriptive-explorative in nature. Interviews were conducted with the Module Coordinators of UTMS, who have experience in conducting CT and VT. Findings show that 1) students are stakeholders, 2) due to its flexibility, efficiency, effectiveness, and profitability, a hybrid team (HT) is considered to be the most ideal and best option for the future, 3) the aspects, the factors and the challenges can be classified into the technology, the people, and the process, aside from leadership, trust, company culture and cultural intelligence, 4) The key success factors of HRM are the sophistication of the technology, class management and virtual presentation skills. To ensure the success of HT, it is recommended that higher education institutions should 1) recruit only experts in the industry, 2) create clear SOPs, 3) provide the right infrastructure and technology, 4) provide training and development programs, 5) give regular 3600 feedback and feedforward, and 6) provide non-financial rewards.

Pengembangan Potensi Wisata dengan Pendekatan Sapta Pesona di Desa Wanagiri Kauh Tabanan Bali I Made Bayu Wisnawa; Ni luh Wayan Sayang Telagawathi; Ni Nyoman Rusmiati; I Made Hedy Wartana; I Ketut Budiasa
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.57809

Penelitian ini bertujuan untuk mengetahui: i) kondisi terkini Desa Wanagiri Kauh, Kecamatan Selemadeg, Kabupaten Tabanan Bali, ii) potensi wisata yang dapat dikembangkan dan iii) mengkaji kedala utama yang dihadapi dan upaya yang dapat dilakukan untuk dapat mengembangkan potensi wisata berdasarkan Sapta Pesona. Metode yang digunakan adalah metode kualitatif, yang mengandalkan observasi dan wawancara dalam pengumpulan data. Hasil penelitian menunjukkan bahwa: i) Desa Wanagiri Kauh merupakan desa agraris dengan potensi wisata yang belum berkembang, ii) potensi wisata yang dapat dikembangkan antara lain, wisata alam dan wisata budaya iii)kendala utama yang dihadapi adalah lemahnya wawasan masyarakat desa terhadap pariwisata, sehingga dibutuhkan kegiatan sosialisasi dan pelatihan pariwisata. Sapta Pesona sudah tercermin dalam kehidupan masyarakat desa, hanya unsur kenangan yang belum ada, meskipun banyak potensi yang dapat dikembangkan

TOURISTS EXPECTATION AND PERCEPTION TOWARD SANGEH TOURISM VILLAGE I Made Bayu Wisnawa; Anak Agung Ratih Wijayanti; Sulistyoadi Jokosaharjo
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Sangeh is a tourism village which has tourism potentials such as nature scenery, rice field, forest, and culinary. This research studies the expectation and perception of the tourists who visit Sangeh. A qualitative method using questionnaire and interview techniques was used in the research. There were 155 respondents in which the questionnaire was distributed offline and online. This research aims to find out the expectation, perception, and satisfaction of the tourists in enjoying their tourism visit in Sangeh, and also to find out the efforts which can be done by the management in increasing tourists’ satisfaction in enjoying the tourism visit. The results show that the tourists’ expectation is on the installation of road signs which enable them to reach Sangeh easily. The highest perception felt by the tourists is its beautiful natural scenery. The biggest gap felt by the tourists is the internet connection. The effort which should be done by the management is by providing additional supporting facilities.

Co-Authors Anak Agung Ketut Sriasih Anak Agung Ratih Wijayanti Anak Agung Ratih Wijayanti Ananda, Komang Dean Andreananda, I Gede Haldi Ayu Putu Dyah Arya Dewi Danuarta, I Wayan Deny Dewi Irwanti, Ni Ketut Dewi, Ayu Putu Dyah Arya Dewi, Kadek Ayu Novita Dwiyanti, Ni Kadek ERNA ZULAENI WILES Gayatri, I Gusti Agung Sasih Grilo dos Santos, Colly Gusti Ayu Mahanavami I Dewa Made Arik Permana Putra I Dewa Made Arik Permana Putra I Gede Cahyadi Putra I Gede Wahyu Adi Satriawan I Gusti Agung Bagus Widiantara I Gusti Agung Pradnyana Jaya I Gusti Agung Sasih Gayatri I Gusti Ayu Mahanavami I Ketut Budiasa I Ketut Putra Suarthana I Ketut Sutapa I Ketut Sutapa I Made Agung Rai Antara I Made Gede Darma Susila I Made Suwitra Wirya I Nengah Aristana I Nengah Sandi Artha Putra I Nengah Subadra I Nyoman Suarjaya I Wayan Edi Arsawan Jaya, I Gusti Agung Pradnyana Kadek Ayu Novita Dewi Kardana, I Ketut Karunavani Sarukunaselan Komang Dean Ananda Komang Shintiya Nita Kristiana Putri Komang Sudarsana Kurniawati, Nuning Made Hedy Wartana Marbun, Saorta Mark de Jong Megawati, Ni Ketut Ratna Muhammad Fadhil Ikhsan Ni Kadek Dwiyanti Ni Ketut Dewi Irwanti Ni Ketut Ratna Megawati Ni Luh Putu Agustini Karta Ni Luh Putu Agustini Karta Ni Luh Wayan Sayang Telagawathi Ni Made Ernila Junipisa Ni Made Hartini Ni Made Pramita Dewi Ni Nyoman Arini Ni Nyoman Nidya Trianingrum Ni Nyoman Rusmiati Ni Wayan Mekarini Noviantini Jehabu, Florentina Putra, Bagus Andhy Putra, Putu Guntur Pramana Putu Agus Prayogi R. Sapto Hendri Boedi Soesatyo RADITYA, I PUTU TIANA RADITYA Rusmiati, Ni Nyoman Sari, Ni Putu Eka Satriawan, I Gede Wahyu Adi Suarjaya, I Nyoman Sudarsana, Komang Sugita, I Wayan Sulistiyo Adi Joko Saharjo Sulistyoadi Joko Saharjo Suwitra Wirya, I Made Tristianty, Tristianty Utomo, Arief Nugraha Wibawa, I Wayan Sucipta Widari, Dewa Ayu Diyah Sri Widiani, Desak Made Wulandari, Pande Putu Yuni , Luh Ketut Herindiyah Kartika

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