Analisis Perlindungan Konsumen dalam Transaksi E-Commerce di Kabupaten Kuningan

Ulfa Habibah (Fakultas Ekonomi dan Bisnis Universitas Kuningan)
Vaskal Maulana (Fakultas Ekonomi dan Bisnis Universitas Kuningan)
Zahra Dwi Putri (Fakultas Ekonomi dan Bisnis Universitas Kuningan)
Zea Septiani (Fakultas Ekonomi dan Bisnis Universitas Kuningan)

Letterlijk
Vol 1 No 1 (2024): Letterlijk

Consumer protection in e-commerce transactions is very important in the current digital era. With the rapid development of internet technology, buying and selling transactions via e-commerce platforms have become part of everyday life. However, there are limitations in legal regulations and limited consumer rights in the Consumer Protection Law No. 8 of 1999 and the Information and Electronic Transactions Law (UUITE) have created problems in legal protection for consumers. This research discusses legal protection for consumers in e-commerce transactions, with a focus on the Consumer Protection Law and UUITE as the legal basis that regulates consumer protection. The research results show that legal protection for consumers in e-commerce transactions needs to be expanded and clarified to ensure legal certainty and protection of consumer rights in e-commerce transactions. Keywords : Consumer Protection, E-commerce Transactions, Consumer Protection Law, Information and Electronic Transactions Law.