RESLAJ: Religion Education Social Laa Roiba Journal
Vol. 8 No. 5 (2026): RESLAJ: Religion Education Social Laa Roiba Journal

The Effect of Product Quality, Online Promotion and Price Perception On Purchase Decisions At Yuwana Printing Sukoharjo

Hari Purnomo, Nur Salim (Unknown)
Hartono, Sri (Unknown)
Mukarromah, Sitti (Unknown)

Article Info

Publish Date
03 May 2026

Abstract

The purpose of this study is to determine and analyze the effect of product quality, online promotion, and price perception on purchasing decisions at Yuwana Printing, both partially and simultaneously. This study employs a quantitative descriptive research design, with data collected through questionnaires. The data analysis techniques used in this study include multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²). Data processing was carried out using SPSS software version 35. The sample consisted of 81 respondents. The results of the study indicate that product quality has a significant effect on purchasing decisions at Yuwana Printing Sukoharjo. Online promotion has a significant effect on purchasing decisions at Yuwana Printing. Price perception also has a significant effect on purchasing decisions at Yuwana Printing Sukoharjo.

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Journal Info
RESLAJ: Religion Education Social Laa Roiba Journal
Website

Abbrev

reslaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal of the National Islamic Institute of Religion (IAI-N) Laa Roiba Bogor. Managed by the Institute of Research and Community Service (LPPM) IAI-N Laa Roiba in colaboration witf Intelectual Association for Islamic Studies ...