<![CDATA[Wastraprema, a community center dedicated to Indonesian traditional textiles since 1976, plays a vital role in cultural preservation alongside the Textile Museum. Despite its long-standing heritage, the organization faces a significant challenge: a lack of interest among the younger generation and difficulties in adapting to digital technology. This research aims to analyze the role of a graphic designer in revitalizing Wastraprema’s image and expanding its reach to university students (ages 18–21) through a strategic social media campaign for its 48th anniversary. The study employs a qualitative approach, utilizing interviews with Wastraprema representatives and target audience members to identify current communication gaps. The findings indicate that while Gen Z values cultural identity, they require "quick, attention grabbing content" and "storytelling" to engage with traditional subjects like Songket. As a practical solution, this research proposes a graphic design strategy focusing on visual hierarchy, contemporary layouts, and digital-first promotional tools. By implementing these design concepts on social media, the project seeks to transform Wastraprema into an accessible educational outlet, bridging the gap between traditional craftsmanship and modern youth culture.]]>
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