<![CDATA[Videography has evolved into a central practice within digital visual culture, particularly in the context of social media platforms and algorithm-driven content ecosystems. This study investigates videography not only as a technical medium but as a form of visual communication shaped by cultural, technological, and algorithmic forces. Drawing on visual culture theory and new media studies, this paper explores how videographic practices are transformed through platform logics, particularly in the Indonesian digital landscape. Using a qualitative case study approach, this research analyzes the emergence of short-form video practices in Indonesia as a form of cultural production and identity construction. The study integrates theoretical frameworks from visual culture (Mirzoeff) and software culture (Manovich), alongside empirical findings from studies on social media engagement and digital content strategies. The findings reveal that videography operates within an “algorithmic aesthetic” framework, where creative decisions are influenced by visibility metrics and platform affordances. In Indonesia, this phenomenon is further shaped by local cultural narratives and participatory media practices. This paper contributes to visual culture discourse by positioning videography as a hybrid practice at the intersection of art, design, and algorithmic systems.]]>
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