Pengaruh Pemasaran Media Sosial dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Restoran Sushi Yay! Cimahi

Fitri Rahmatika
Inta Budi Setyanusa

JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Vol. 3 No. 2 (2026): Juni

This study aims to determine the effect of social media marketing and service quality on customer satisfaction at Sushi Yay! Cimahi Restaurant. Social media marketing is used as a means of promotion and communication with customers, while service quality reflects the restaurant's ability to meet customer expectations. The research method used was quantitative with a descriptive and verification approach. Data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that social media marketing has a positive and significant effect on customer satisfaction. Furthermore, service quality also has a positive and significant effect on customer satisfaction. Simultaneously, social media marketing and service quality have a significant effect on customer satisfaction at Sushi Yay! Cimahi Restaurant.