<![CDATA[Biology learning, particularly on human organ systems, requires concrete visualization to support meaningful conceptual understanding. The development of immersive technology offers new opportunities to enhance student engagement through interactive and multisensory learning experiences. This study aims to analyze and compare student engagement and responses toward the implementation of Augmented Reality Assemblr Edu, Virtual Reality Shinnecon, and BioDigital 3D interactive visualization assisted by Smart TV in biology learning. The research employed a descriptive comparative approach using a simple mixed-method design. Data were collected through observation sheets, student response questionnaires, and brief interviews. The findings indicate that immersive technology integration positively influences student engagement, with BioDigital 3D interactive visualization assisted by Smart TV demonstrating higher interactive involvement and positive responses compared to the other media. The study concludes that immersive technology provides meaningful learning experiences and supports active participation in biology classrooms.]]>
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