Journal of Applied Data Sciences
Vol 7, No 2: May 2026

Exploring User Acceptance of Chatbot AI: A Triangulated Framework Integrating TAM, ECTM, and TPB Constructs

Putra, Agus (Unknown)
Wahono, Puji (Unknown)
Wibowo, Agus (Unknown)



Article Info

Publish Date
26 Apr 2026

Abstract

Artificial intelligence-powered chatbots have revolutionized e-commerce by providing personalized customer interactions, real-time support, and streamlined purchase processes. Despite their widespread adoption, sustained user engagement remains challenging, requiring deeper insights into cognitive, affective, and social determinants of long-term usage. This study addresses this gap by integrating the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Expectation-Confirmation Theory Model (ECTM) into a comprehensive triangulated framework to examine user acceptance and continued purchase intention toward AI chatbots in online shopping. The research investigates direct effects of confirmation, information quality, perceived usefulness (PU), perceived ease of use (PEOU), attitude, and subjective norm on satisfaction, alongside satisfaction's mediating role in predicting continued purchase intention. Data were collected from 504 respondents with prior AI chatbot experience in online shopping via purposive sampling, using validated 6-point Likert scales. Partial least squares structural equation modeling (PLS-SEM) was conducted using SmartPLS 4. Results confirm that confirmation (β=0.178, p=0.037), information quality (β=0.269, p0.001), PU (β=0.152, p=0.005), PEOU (β=0.235, p0.001), and attitude (β=0.184, p=0.001) significantly predict satisfaction, which strongly influences continued purchase intention (β=0.868, p0.001). Subjective norm exhibited no significant effect (β=-0.003, p=0.954). Satisfaction fully mediates ECTM and TAM pathways, underscoring experiential confirmation and system quality's dominance over social influences in post-adoption behavior. Theoretically, this study validates an integrated model advancing post-adoption theory in AI contexts. Practically, findings guide e-commerce platforms to enhance chatbot retention by prioritizing information accuracy, usability, and expectation alignment rather than social norms.

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Journal Info

Abbrev

JADS

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

One of the current hot topics in science is data: how can datasets be used in scientific and scholarly research in a more reliable, citable and accountable way? Data is of paramount importance to scientific progress, yet most research data remains private. Enhancing the transparency of the processes ...