Sustainable Business Strategy through Business Model Canvas at PNM ULaMM Customer Grocery Stall Business in Padangsidimpuan

Siagian, Muhammad Arifin
Marsono, Acong Dewantoro

Jurnal Manajemen Bisnis, Akuntansi dan Keuangan
Vol. 4 No. 1 (2025): May 2025

This research is a type of descriptive qualitative research. The objectives of this research include: to describe the application of the Business Model Canvas in the grocery stall business owned by PNM ULaMM Padangsidimpuan customers as a sustainability strategy, to describe the development of competitive strategies carried out by grocery stall business owners of PNM ULaMM Padangsidimpuan customers as a sustainability strategy and to describe turnover increase strategies carried out by grocery stall business owners of PNM ULaMM Padangsidimpuan customers as a sustainability strategy. Based on the results of this study, it is concluded that the application of the Business Model Canvas of the PNM Customer Grocery Stall Business Padangsidimpuan Branch includes: Key Partnerships consist of relationships with distributors, relationships with large wholesalers, relationships with salesmen and relationships with customers.