Economic Reviews Journal
Vol. 5 No. 1 (2026): Economic Reviews Journal

Branding dan Digital Marketing dalam Optimalisasi Laba dan Financial Sustainability UMKM

Septiawati, Rohma (Unknown)
Wibowo, Rivan (Unknown)
Apriani Sujaya, Fista (Unknown)
Maemunah, Mumun (Unknown)
Agus Ariffianto, Moch (Unknown)
Husenudin, Abdul (Unknown)

Article Info

Publish Date
19 Apr 2026

Abstract

This study aims to analyze the role of branding and digital marketing in optimizing profit and financial sustainability of Jamu Bu Bekti MSME in Karawang. This research uses a qualitative approach with observation and interview methods with the business owner. The results show that branding builds business identity and consumer trust, leading to increased sales. Digital marketing expands market reach and enhances customer engagement, thereby increasing revenue. The combination of both contributes to profit growth that supports the long-term financial sustainability of MSMEs. Therefore, branding and digital marketing are important factors in strengthening MSME competitiveness in the digital era.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...