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All Journal Economic Reviews Journal
Mumun Maemunah
Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Buana Perjuangan Karawang
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Branding dan Digital Marketing dalam Optimalisasi Laba dan Financial Sustainability UMKM Rohma Septiawati; Rivan Wibowo; Fista Apriani Sujaya; Mumun Maemunah; Moch Agus Ariffianto; Abdul Husenudin
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1116

Abstract

This study aims to analyze the role of branding and digital marketing in optimizing profit and financial sustainability of Jamu Bu Bekti MSME in Karawang. This research uses a qualitative approach with observation and interview methods with the business owner. The results show that branding builds business identity and consumer trust, leading to increased sales. Digital marketing expands market reach and enhances customer engagement, thereby increasing revenue. The combination of both contributes to profit growth that supports the long-term financial sustainability of MSMEs. Therefore, branding and digital marketing are important factors in strengthening MSME competitiveness in the digital era.
Co-Authors Abdul Husenudin Fista Apriani Sujaya Moch Agus Ariffianto Rivan Wibowo Rohma Septiawati