Penguatan Ekonomi Kreatif melalui Inovasi Produk UMKM Tarekli Guna Mendukung Program Wirausaha MBKM di Salama Kelurahan Na’e Kota Bima

Kartin Aprianti (Sekolah Tinggi Ilmu Ekonomi Bima)
Irma Mardian (Sekolah Tinggi Ilmu Ekonomi Bima)
Fanisyah Aulia Putri (SEKOLAH TINGGI ILMU EKONOMI BIMA)
Anna Nurhaliza (Sekolah Tinggi Ilmu Ekonomi Bima)
Nabila Islamiyah (Sekolah Tinggi Ilmu Ekonomi Bima)
Nurafrianingsih Nurafrianingsih (Sekolah Tinggi Ilmu Ekonomi Bima)
Faturrahman Faturrahman (Sekolah Tinggi Ilmu Ekonomi Bima)
Muhsin Muhsin (Sekolah Tinggi Ilmu Ekonomi Bima)

ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat

A weakness that is often faced by MSME players is product packaging which can be said to be ordinary or even unattractive. Packaging is one of the weaknesses of MSME products or competing with the products of large manufacturing companies. Several problems such as limited capital, market access and production volume mean that some MSME players do not consider packaging to be an important element of their business. To carry out MSME development in Tarekli MSMEs, we conducted a survey of Tarekli MSME players. Surveys were carried out to collect data and information, survey activities were carried out by visiting Tarekli MSME business locations and interviewing business owners directly with the results of determining the program that would be implemented and the time for implementing the work program. The results of the survey activities we carried out on MSMEs in Nae Village were to provide understanding and implementation of MSME product innovation in Nae Village by delivering material on product innovation and development, designing logos and brands, and providing product manufacturing training.