Akrab Juara : Jurnal Ilmu-ilmu Sosial
Vol. 11 No. 2 (2026): Mei

EFFECTIVENESS OF UMKM CULINARY PRODUCTS IN INCREASING COMPETITIVENESS IN DEPOK CITY

Anak Agung Gede Ajusta (Unknown)
Wawan Ridwan (Unknown)
Slamet Maryoso (Unknown)
Ernawati Ernawati (Unknown)
Nanang Lidwan (Unknown)

Article Info

Publish Date
05 May 2026

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector play an important role in local economic development. The city of Depok has experienced rapid growth in culinary MSMEs but faces challenges in competition, innovation, and marketing. This study aims to analyze the effectiveness of culinary MSME products in improving competitiveness and customer satisfaction. A quantitative method was used with survey data analyzed using multiple and simple regression. The results show that product quality, innovation, price, and marketing strategy significantly influence product effectiveness. Product effectiveness also significantly affects customer satisfaction.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Website

Abbrev

akrabjuara

Publisher

Yayasan Akrab Pekanbaru

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

Description

URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing ...