Indonesian Journal of Business Analytics (IJBA)
Vol. 6 No. 2 (2026): April 2026

The Role of Work Motivation in Mediating Human Resource Competence on MSME Performance in Serang City

Salapudin (Unknown)
Ihwan Satria Lesmana (Unknown)

Article Info

Publish Date
30 Apr 2026

Abstract

This study analyzes the mediating role of work motivation in the relationship between individual competency and the performance effectiveness of MSMEs in Serang City. This study adopted a quantitative methodology with a purposive sampling technique, targeting business owners with at least one year of experience. Based on comprehensive data analysis, it is evident that improving human resource competency directly drives MSME performance improvement and strengthens work motivation. Furthermore, work motivation acts as a significant mediating variable, indicating that business efficiency depends not only on professional skills but also on a strong work drive. Therefore, sustainable MSME development strategies must integrate skills enrichment with motivational enhancement programs to achieve optimal operational results

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...