Article Per Year (5 Year)
p-Index From 2020 - 2025
1.288
P-Index
This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Indonesian Collaboration Journal of Community Services (ICJCS)
Salapudin, Salapudin
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
PENINGKATAN KINERJA SUMBER DAYA MANUSIA MELALUI ANALISIS MANAJEMEN RISIKO DI CAFE KOPI JELITA KOTA SERANG Salapudin, Salapudin; Lesmana, Ihwan Satria
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 3 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i3.122

Abstract

Human resources are a crucial element that every company must have. To support the smooth operation of the company, management efforts are needed so that the existing system can be well organized in accordance with the company's goals. This research aims to analyze improving human resource performance through the application of risk management analysis at Cafe Kopi Jelita, Serang City. This research adopts a qualitative approach method with a descriptive research type, utilizing direct interview techniques with managers and direct observation at the location. A qualitative approach and descriptive research were chosen to describe and understand more deeply the context and practices of risk management. Through direct interviews, researchers can interact directly with managers, obtaining contextual information about risk management strategies. Direct on-site observation provides an additional advantage, allowing researchers to dive into the realities of risk management practices directly, providing clearer insight into the implementation of theoretical concepts in real contexts. Using this approach, the research integrates risk management principles to develop strategies that can increase the effectiveness and efficiency of human resource management in the cafe. It is hoped that the results of this research will provide an in-depth view of how risk management analysis can be a valuable tool in improving human resource performance in the context of the cafe industry. The implications of these findings can provide practical guidance for business owners, managers and researchers who are interested in improving human resource management practices amidst the dynamics of the coffee industry
PELATIHAN INOVASI PRODUK DAN PEMASARAN UNTUK MENINGKATKAN MERK UMKM DI BANTEN Surachman, Surachman; Triana, Leni; Kartika, Rika; Salapudin, Salapudin; Romli, Ombi; Sumarsid, Sumarsid; Octavitri, Yollanda
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 3 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i3.130

Abstract

This community service activity aims to improve the brand of Micro, Small and Medium Enterprises (MSMEs) in the Banten region through product innovation and marketing training activities using the Zoom Meeting platform. The implementation method is carried out by combining online and interactive approaches to facilitate maximum participation from MSME actors in Banten. The training was carried out online via Zoom Meeting, allowing participants to participate without needing to be physically present, considering mobility constraints and health considerations that are still relevant. During the training session, practitioners and experts in the fields of product innovation and marketing were involved as resource persons, providing in-depth insights and sharing practical experiences. The evaluation results show an increase in participants' understanding and skills regarding product innovation and marketing. Apart from that, the implementation of marketing strategies obtained from the training also succeeded in improving the image and brand of MSMEs in Banten. Active participation in the Zoom Meeting session proved the effectiveness of the online implementation method in delivering material and facilitating discussions between participants. This community service activity makes a positive contribution to the development of MSMEs in Banten, strengthens the brand position of their products, and promotes the application of information technology as a means of increasing capacity. It is hoped that the implications of this community service activity can provide inspiration and guidance for similar efforts in developing MSMEs in other areas
PENGELOLAAN KEUANGAN YANG EFEKTIF MELALUI BEDAH BUKU MANAJEMEN KEUANGAN DAN PERBANKAN MELALUI ZOOM MEETING Harsono, Pramudi; Triana, Leni; Yuliah, Yuliah; Khaeruman, Khaeruman; Lesmana, Ihwan Satria; Salapudin, Salapudin
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.166

Abstract

The community service activity with the theme of financial and banking management book review which was carried out via Zoom Meeting on March 28 2024 aims to increase participants' understanding and skills in managing personal and business finances. This event presents experienced speakers who discuss key concepts in financial management, accompanied by question and answer sessions and interactive discussions. Evaluation of the activity showed that participants felt more skilled and confident in managing finances after participating in this event. This activity also proves the effectiveness of online learning in increasing financial literacy, with higher accessibility and engagement. Recommendations for future activities include presenting more practical examples and tools that participants can use independently to deepen their understanding of financial management
UPAYA PENINGKATAN KREATIVITAS DAN INOVASI UMKM DENGAN BUKU REFERENSI INSPIRATIF DI KOTA SERANG Khaeruman, Khaeruman; Harsono, Pramudi; Tabroni, Tabroni; Suflani, Suflani; Bahits, Abdul; Salapudin, Salapudin; Sukmawan, Irwan; Komarudin, Mochamad Fahru; Lesmana, Ihwan Satria; Triana, Leni
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 4 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i4.190

Abstract

The community service activity entitled "Efforts to Enhance Creativity and Innovation in MSMEs with Inspirational Reference Books in Serang City", held in September 2024, aimed to improve the creativity and innovation of MSME entrepreneurs. Through a webinar and book review of "Inspirational MSMEs: Secrets to Success in the Modern Era", participants gained valuable insights into product innovation, digital marketing strategies, and efficient financial management. The activity was successful in equipping MSME entrepreneurs with new knowledge and skills, motivating them to apply creative ideas and utilize digital media for business development. Feedback surveys revealed that participants felt more confident and prepared to face challenges and expand their businesses. Furthermore, the event fostered networking opportunities for MSME entrepreneurs, which could further support their business growth. Overall, this community service activity contributed positively to enhancing the competitiveness of MSMEs in Serang City and can serve as a model for similar initiatives in other regions
Effectiveness of Cash Management System (CMS) in Improving the Performance of Expenditure Treasurers Anggia, Sofina; Mutmainah, Siti; Salapudin, Salapudin
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6845

Abstract

Digitalization has brought transformation in financial transactions. The presence of CMS as a government non-cash payment system also plays a role. Expenditure treasurers must adapt quickly to improve performance, especially in cash management. However, the realization of its implementation until 2023 is still low. Findings regarding cash management at the expenditure treasurer also continue to be repeated. Therefore, this research was conducted to see how effective CMS is in improving treasurer performance. The aspects evaluated include human resources, procedures and instructions, IT infrastructure and systems, data and security controls. This concept is explained through the Technology of Acceptance Model (TAM) and Accounting Information System (AIS). Analysis using SmartPLS concluded that all components, procedures and instructions still need to be improved, even though all components are working well overall. The effectiveness of CMS has a positive effect on the performance of the expenditure treasurer. Expenditure treasurers must be motivated to be consistent in their use so that cash management becomes transparent and accountable. Providers of goods and services also need to be encouraged to provide non-cash payment modes.
DIGITAL MARKETING STRATEGIES TO IMPROVE MARKETING EFFECTIVENESS AND SALES PERFORMANCE OF MSMEs IN THE FOOD SECTOR Tabroni, Tabroni; Bahits, Abdul; Suflani, Suflani; Salapudin, Salapudin; Wulansari, Retno
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.349

Abstract

This research aims to analyze how digital marketing strategies can improve marketing effectiveness and sales performance of MSMEs in the food sector in Indonesia. Using a qualitative approach, simulation data was collected through semi-structured interviews with 12 MSME actors in the food sector (traditional food traders, small cafes, and packaged food businesses) as well as observing their social media content. Thematic analysis revealed that social media, especially Instagram and TikTok, are effective in increasing brand visibility and customer engagement, with visual content and local influencer collaborations as key factors. However, low digital literacy and budget constraints are significant obstacles. Opportunities such as digital training programs from the government and increased internet access in rural areas support digital marketing adoption. This research integrates the AIDA Model and Theory of Planned Behavior to understand the adoption behavior of MSME actors, as well Diffusion of Innovation to analyze the spread of digital innovation. The research results offer a theoretical framework for academics and practical guidance for MSME actors and policy makers to strengthen the digitalization of MSMEs in the food sector. Policy implications include increasing digital literacy training and technology subsidies to support the competitiveness of MSMEs.
UPAYA PENGEMBANGAN DALAM STRATEGI INOVASI MENU DAN PENGEMBANGAN PRODUK UNGGULAN UMKM KULINER DI KOTA SERANG Khaeruman, Khaeruman; Tabroni, Tabroni; Suflani, Suflani; Hanafiah, Hafidz; Bahits, Abdul; Kartika, Rika; Salapudin, Salapudin; Fatari, Fatari
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.171

Abstract

This community service activity aims to support the development of menu innovation strategies and flagship product enhancement for culinary MSMEs in Serang City. The program focused on recipe innovation training, packaging improvements, and strengthening digital marketing. Five culinary MSMEs actively participated in this month-long activity conducted in January 2025. The methods included preliminary observation, direct training, and evaluation of implementation outcomes. Results showed that the training improved MSME actors’ creativity in producing new menu variations and enhancing product packaging. Furthermore, strengthening digital marketing significantly contributed to improving competitiveness and sales. Based on evaluations, all participating MSMEs showed progress in innovation, branding, and market reach. This program demonstrates that an integrated approach through direct training is highly effective in enhancing the capacity of culinary MSME entrepreneurs. In the future, collaboration between universities, government, and MSME communities should be expanded to support sustainable growth and innovation of local MSMEs.
Co-Authors Anggia, Sofina BAHITS, ABDUL Fatari, Fatari Hafidz Hanafiah Khaeruman Komarudin, Mochamad Fahru LENI TRIANA, LENI Lesmana, Ihwan Satria Pramudi Harsono Retno Wulansari RIKA KARTIKA Romli, Ombi Siti Mutmainah Suflani Sukmawan, Irwan Sumarsid, Sumarsid Surachman Surachman Tabroni Yollanda Octavitri Yuliah, Yuliah