MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis

Menuju Daya Saing UMKM dengan Kepemimpinan Digital

Denisa Fitriya ‘Uzzahra (Universitas Bina Bangsa)
Munawaroh Munawaroh (Universitas Bina Bangsa)

Article Info

Publish Date
30 Dec 2024

Abstract

This study explores the role of digital leadership in enhancing competitiveness, focusing on the Ratu Lestari Women's Farmers Group (KWT) in Tegal Ratu Village. Using a survey approach and deskriptive statistical analysis, the research found a significant influence between digital leadership and competitiveness, with a correlation coefficient of 0.460 (p < 0.05). The results show that the more influential the digital leadership strategy implemented by MSMEs, the greater the impact on increasing competitiveness.

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Journal Info
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Website

Abbrev

MUQADDIMAH

Publisher

LP3M Institut KH Yazid Karimullah

Subject

Economics, Econometrics & Finance

Description

MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis presents actual studies on the field of management and business in the perspective of conventional economics and sharia economics. These studies are expected to enrich scientific treasures in the field of management and business so that ...