<![CDATA[The rapid expansion of the digital ecosystem has introduced pressing challenges surrounding identity, authenticity, trust, and transparency. The ease with which digital content can be duplicated often undermines creators, whose works are distributed without consent or fair compensation. Blockchain technology offers a transformative solution through its decentralized, transparent, and tamper-resistant structure. Among its innovations, non-fungible tokens (NFTs) provide a mechanism to verify the authenticity and ownership of unique digital assets. This study explores the transformative potential of NFTs in strengthening digital ownership and authenticity while identifying critical challenges such as market concentration, interoperability limitations, and security vulnerabilities within public NFT platforms. Employing the extreme programming (XP) methodology, this research proposes a secure framework for NFT creation outside public marketplaces to enhance the protection of smart contracts and user accounts. The findings demonstrate that this approach grants users’ greater control, minimizes exposure to platform-level risks, and promotes trust in decentralized asset management. Overall, this study underscores NFTs’ pivotal role in reshaping digital ownership models and highlights the need for continued innovation to ensure security, transparency, and equitable value distribution in the evolving digital economy.]]>
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