Jurnal Sains Student Research
Vol. 4 No. 2 (2026): April

PENGARUH KUALITAS PRODUK, MEDIA SOSIAL, DAN REKOMENDASI KOMUNITAS TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLAHRAGA TENIS PADA KOMUNITAS TENISTENISAN.ID DI KOTA BANDUNG

Rivaldy Hafiz Herdiansyah (Unknown)
Ani Surtiani (Unknown)

Article Info

Publish Date
29 Apr 2026

Abstract

The development of tennis in Bandung has shown significant growth, along with the growth of amateur tennis communities such as TenisTenisan.id. This situation has driven a growing demand for tennis products, making understanding the factors influencing purchasing decisions crucial. This study aims to analyze the influence of product quality, social media, and community recommendations on purchasing decisions for tennis products among members of the TenisTenisan.id community in Bandung.

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Journal Info
Jurnal Sains Student Research
Website

Abbrev

jssr

Publisher

CV Kampus Akademik Publising

Subject

Other

Description

Fokus & Ruang Lingkup Jurnal Sains Student Research (JSSR), ISSN: (cetak), ISSN: (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV. Kampus Akademik Publising . Jurnal Sains Student Research (JSSR) merupakan platform publikasi jurnal Karya suatu hasil ...