NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS)
Vol. 1 No. 11 (2025): NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS

IMPLEMENTATION OF INNOVATION STRATEGY MANAGEMENT FOR DEVELOPING THE ELECTRIC VEHICLE ECOSYSTEM

Rio Afrianda (Universitas Dirgantara Marsekal Suryadarma, Indonesia)



Article Info

Publish Date
04 Oct 2025

Abstract

This study aims to analyze the application of innovation strategy management in the development of the electric vehicle (EV) ecosystem in Indonesia, using a technical case study of Lithium Polymer (LiPo) battery testing at the PT PLN Nusantara Power Muara Karang public charging station (SPKLU). Experimental results demonstrated that a BLDC motor powered by a 54.6 V 40 Ah LiPo battery could operate efficiently, providing an energy capacity of approximately 2,184 Wh. The charging process from a State of Charge (SOC) of 33% to 99% required 5 hours and 20 minutes with a 5 A current, while the charging temperature ranged from 28.2 °C to 41.6 °C, remaining within the safe operating limits (–5 °C to 45 °C). Discharge testing under average load currents of 2.6 A and 3.7 A indicated operating times of approximately 8 hours and 7 hours, respectively, , effective Battery Management Systems (BMS), and safe thermal characteristics are critical enablers for EV adoption. Furthermore, accelerating the EV ecosystem in Indonesia requires strengthening battery research, advancing fast-charging infrastructure, implementing innovative business models, and ensuring multi-stakeholder synergy. with battery voltage decreasing proportionally with SOC reduction. These technical findings were further interpreted through the lens of innovation strategy management, encompassing technological innovation, business model adaptation, regulatory support, and cross-sector collaboration. The results highlight that reliable battery performance

Copyrights © 2025






Journal Info

Abbrev

NETIZEN

Publisher

Subject

Description

NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS adalah jurnal yang menerbitkan artikel penelitian yang mencangkup multidisiplin, yang meliputi; Humaniora dan ilmu sosial, ilmu politik kontemporer, ilmu pendidikan, psikologi, ilmu agama dan filsafat, ilmu teknik, bisnis dan ekonomi, Koperasi, teknologi, ...