Ascendia: Journal of Economic and Business Advancement
Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement

Strategi Transformasi dan Pelestarian Burayot: Model Pengembangan Ekonomi Kreatif Berbasis Kearifan Lokal di Kabuyutan Garut

Zahra Nursyafa (Unknown)
Zeni Amalia (Unknown)
Wildan Fauzi (Unknown)
Rival Maulan (Unknown)
M. Dimas Pradipta (Unknown)
Naila Aqila (Unknown)
Aprila Azzahra (Unknown)
Natasya Amanda (Unknown)
Nabila Priani (Unknown)
Wulansari, Wulansari (Unknown)
Itto Turyandi (Unknown)



Article Info

Publish Date
08 May 2026

Abstract

This study aims to analyze strategies for the transformation and preservation of burayot as a model for creative economy development based on local wisdom in Kabuyutan Garut. The study employs a conceptual qualitative approach using a systematic literature review method through a synthesis of literature on the creative economy, cultural digitization, and gastronomic tourism. The results indicate that burayot holds potential as cultural capital that can be developed into a community-based creative economy without compromising its traditional authenticity. The threats of modernization, low artisan regeneration, and weak cultural documentation pose the main challenges to the sustainability of burayot. Relevant strategies include the digitization of cultural knowledge, strengthening the participation of the younger generation, digital promotion innovations, and the development of community-based gastronomic tourism to simultaneously strengthen the sustainability of local culture and the local economy.

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Journal Info

Abbrev

ascendia

Publisher

Subject

Economics, Econometrics & Finance

Description

Ascendia: Journal of Economic and Business Advancement is a peer-reviewed academic journal dedicated to the dissemination of high-quality research in economics, management, accounting, and business. The journal provides an open platform for researchers, scholars, practitioners, and academics to ...