Proceeding of Open Society Conference
Vol. 1 (2023): Empowering Technology: Humanities, Business & Political Perspectives in VUCA Era

Utilization of Instagram through the @jktinfo Account as a Means of Fulfilling Information for the People of Jakarta




Article Info

Publish Date
27 Nov 2023

Abstract

(Instagram is a social media used massively in the era of society 5.0. Because of its massive use, Instagram is now not only a social media but also the primary source of information searches. The Instagram account @jktinfo has 3.3 million followers, providing the latest information about Jakarta. The information provided by @jktinfo comes from various sources, both provided by account managers and their followers. This research discusses how Instagram is used as a medium to fulfil the information needs of the Jakarta people. This research is conducted by looking at followers' perceptions after viewing the @jktinfo account. The method used in this research is descriptive qualitative. Data collection techniques in this research are interviews, observation and documentation carried out to followers of the @jktinfo account. The theory used is Information Richness Theory. The results of this study show that followers of the @jktinfo account use Instagram as the primary source of information. In addition, some of them use the @jktinfo account to fulfil information without looking at the validity of the information. 

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Journal Info

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osc

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Subject

Description

The Open Society Conference Proceedings serve as a scholarly platform for the dissemination of research, critical reflections, and innovative practices presented at the annual Open Society Conference, organized by the Faculty of Law, Social, and Political Sciences, Universitas Terbuka, Indonesia. ...