<![CDATA[This study is motivated by the growing discourse on artificial intelligence (AI) ethics that has not yet been fully operationalized in practice, particularly in the health and education sectors in the era of generative AI. It aims to synthesize the literature on the operationalization of AI ethics in order to propose a new governance model that is more adaptive and context-sensitive. A structured thematic synthesis was conducted on peer-reviewed studies published between 2020 and 2025. The analysis reveals a central paradox: a strong global consensus on the principles of justice, transparency, accountability, and privacy stands in stark contrast to significant gaps in their implementation. The emerging challenges are highly context-dependent: in the health sector, they center on technical safety and relational accountability, whereas in the education sector they are more closely related to epistemic integrity and equitable access. The advent of generative AI exacerbates these issues by introducing new systemic risks, such as large-scale hallucinations and an increasingly profound crisis of clarity. In response to the limitations of static compliance-based approaches, this study proposes the Adaptive and Layered AI Governance Model (ALAIGoM), a model of adaptive and layered AI governance that integrates operationalized ethical principles, multi-level governance structures, and a continuous ethics life cycle to enable context-sensitive, adaptive oversight. The model is grounded in proactive trust-building, human-centered design, and mechanisms that ensure acceptability. Overall, this study offers a coherent roadmap for reconfiguring AI ethics from a mere normative checklist into an embedded, adaptive, and responsive governance process.]]>
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