<![CDATA[This study aims to analyze the impact of the entrepreneurial environment and entrepreneurial behavior on MSME performance in Bandar Lampung. The Influence of the entrepreneurial environment and the entrepreneurial behavior of MSMEs in Bandar Lampung, which is not optimal and underdeveloped, is the main obstacle affecting MSME performance in the city. The relationship between these two factors is crucial to supporting the sustainability and development of MSMEs in Bandar Lampung. This study uses a quantitative approach with multiple regression analysis to evaluate the effect of the independent variable on the dependent variable. The respondents in the study were MSMEs in the culinary sector in Kedaton District, Bandar Lampung, with a sample of 62 individuals selected using a simple random sampling method. The analysis showed that the entrepreneurial environment and entrepreneurial behavior, both partially and simultaneously, have a positive and significant Influence on MSME performance. These findings reveal that a conducive entrepreneurial environment and flexible entrepreneurial behavior can improve MSMEs' competitiveness in facing market challenges and technological developments. Therefore, collaborative support from the government, community, and private sector is needed to create a conducive business ecosystem.]]>
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