<![CDATA[The cosmetics industry in Indonesia is growing rapidly, but is accompanied by the rampant circulation of illegal products without BPOM distribution permits, which endanger consumers. These product often contain hazardous ingredients, are harmful to health, and undermine healthy industry competition. Consumers, who still lack literacy, are vulnerable to misleading promotions and low prices. Therfore, it is important to strengthen legal protection and supervision from BPOM to ensure product safety and protect consumer rights. The issues addressed in this thesis are: How are consumers who use cosmetics that are not licensed by the Food and Drug Supervisory Agency (BPOM) protected by law in accordance with Law Number 8 of 1999 concerning Consumer Protection, and how does the Food and Drug Supervisory Agency (BPOM) minimize the circulation of illegal cosmetics among the public? The research method used is an empirical juridicial method using data from interviews and various literature, journals, and laws and reguations. The data analysis used is normative qualitative. The results of the study show that legal protection for consumers of illegal cosmetics is a manifestation of consumers rights theories and the absolute responsibility of businnes actors. The Consumer Protection Law (UUPK) guarantees consumers’ rights to safety and information, which are directly violated by the distribution of cosmetics without BPOM permission. The UUPK also requires a preventive approach through education and a curative approach through supervision and sanctions. Thus, BPOM applies the theory of absolute responsibility to protect consumers and provide a deterrent effect.]]>
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