<![CDATA[This study aims to estimate the economic value of Air Manis Beach using the Travel Cost Method (TCM) and to analyze the factors influencing tourist visit frequency. This study employs a quantitative approach using data collected through a survey of 100 respondents. The analysis was conducted using multiple linear regression to identify the effects of travel costs, income, age, travel distance, education, and gender on visit frequency. The results indicate that travel costs have a negative and significant effect, while income has a positive and significant effect on visit frequency. Meanwhile, the variables of age, travel distance, education, and gender do not have a significant effect. The coefficient of determination (R²) value of 0.210 indicates that the model explains 21% of the variation in visit frequency. Based on the TCM approach, the estimated economic value of Air Manis Beach is Rp278,843,899,090.91 per year. The positive consumer surplus indicates that the benefits perceived by tourists are greater than the costs incurred. It is hoped that the results of this study can serve as a basis for the sustainable management and development of tourist destinations.]]>
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