Journal of Social Entrepreneurship and Creative Technology
Vol. 3 No. 1 (2026)

CREATIVE BUSINESS INNOVATION ANALYZING THE GIG ECONOMY’S IMPACT ON THE LIVELIHOODS OF CREATIVE-PRENEURS IN SOUTHEAST ASIA

Krit, Pong (Unknown)
Tan, Marcus (Unknown)
Chan, Rachel (Unknown)



Article Info

Publish Date
27 Feb 2026

Abstract

This study investigates the impact of the gig economy on the livelihoods of creative-preneurs in Southeast Asia, with a focus on income stability, creative autonomy, and business sustainability. The research aims to analyze both the opportunities and structural challenges faced by creative-preneurs operating through digital platforms. A mixed-methods approach was employed, combining a quantitative survey of 100 creative-preneurs across multiple Southeast Asian countries with in-depth semi-structured interviews involving 20 selected participants. Quantitative data were analyzed using statistical correlation and regression techniques, while qualitative data were examined through thematic analysis. The findings reveal that while 72% of respondents experience significant income fluctuations and 65% report decreased job security, a majority benefit from increased creative autonomy and business growth. A significant positive relationship was found between creative autonomy and business expansion, whereas income instability negatively affected job satisfaction and career sustainability. The novelty of this research lies in its sector-specific and regional focus, addressing a gap in existing gig economy studies that largely overlook creative industries in Southeast Asia. The implications of this study extend beyond socio-economic analysis, contributing conceptually to physics-related modeling of complex systems and uncertainty, as well as to physics education by offering real-world contextual applications for data analysis, system dynamics, and interdisciplinary problem-solving within STEM-based learning frameworks.

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Journal Info

Abbrev

jseact

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Journal of Social Entrepreneurship and Creative Technology is an international forum for the publication of peer-reviewed integrative review articles, special thematic issues, reflections or comments on previous research or new research directions, interviews, replications, and intervention articles ...