<![CDATA[This study aims to analyze the differences in stock prices before and after the Palestine-Israel ceasefire in fast-food companies, Pizza Hut and KFC. International events can influence investor perceptions, which are reflected in stock price movements in the capital market. This research employs a comparative quantitative approach using stock price data over a period of 30 days before and 30 days after the ceasefire event. The data utilized are secondary data analyzed through descriptive statistics, normality testing, and hypothesis testing. The descriptive results indicate that the average stock price of PZZA increased after the event, suggesting more stable price movements. In contrast, FAST experienced a decline in average stock prices. The normality test results show that PZZA data are not normally distributed, whereas FAST data are normally distributed. The results reveal a significant difference in stock prices between the periods before and after the event for both companies. These findings suggest that geopolitical events are associated with changes in stock prices in the fast-food sector, although market responses differ across companies. Future research is recommended to expand the scope of objects and observation periods to obtain a more comprehensive understanding of market reactions to international events.]]>
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