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All Journal Jurnal EK dan BI JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen
Muthia Rahma Putri Dahlia
Universitas Bangka Belitung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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ANALISIS SWOT PADA STRATEGI PEMASARAN: MEMBANGUN BISNIS YANG BERDAYA SAING (STUDI KASUS UMKM THAI TEA CE ES) Muthia Rahma Putri Dahlia; Michael Farezi; Nia Febriyanti; Indah Noviyanti
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1325

Abstract

In this era of rapid technological development, it places demands on micro, small, and medium enterprises (MSMEs) to be able to provide innovation and creativity with the aim of creating competitiveness in the businesses they run. This article will provide critical research through the SWOT analysis process along with marketing and competitive strategies for Thai Tea Ce Es MSMEs as a case study. This research will focus on the sales analysis of Thai Tea Ce Es using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of Thai Tea Ce Es MSMEs. Apart from that, this research also uses marketing and competitive strategies to improve brand reputation, take advantage of market growth, build relationships with customers, and design a structured business plan. This research was conducted using descriptive research with a qualitative approach as well as observation methods and in-depth interviews with the owner of Thai Tea Ce Es. By implementing marketing and competition strategies assisted by SWOT analysis on business, it will certainly have a positive impact because it can increase competitiveness and also create business resilience for Thai Tea Ce Es MSMEs in facing market changes that continue to develop.
Perbandingan Harga Saham Perusahaan Restoran Makanan Cepat Saji di BEI Sebelum dan Sesudah Gencatan Senjata Palestina-Israel 19 Januari 2025 Muthia Rahma Putri Dahlia; Nizwan Zukhri; Willa Fatika Sari
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1610

Abstract

This study aims to analyze the differences in stock prices before and after the Palestine-Israel ceasefire in fast-food companies, Pizza Hut and KFC. International events can influence investor perceptions, which are reflected in stock price movements in the capital market. This research employs a comparative quantitative approach using stock price data over a period of 30 days before and 30 days after the ceasefire event. The data utilized are secondary data analyzed through descriptive statistics, normality testing, and hypothesis testing. The descriptive results indicate that the average stock price of PZZA increased after the event, suggesting more stable price movements. In contrast, FAST experienced a decline in average stock prices. The normality test results show that PZZA data are not normally distributed, whereas FAST data are normally distributed. The results reveal a significant difference in stock prices between the periods before and after the event for both companies. These findings suggest that geopolitical events are associated with changes in stock prices in the fast-food sector, although market responses differ across companies. Future research is recommended to expand the scope of objects and observation periods to obtain a more comprehensive understanding of market reactions to international events.
Perbandingan Harga Saham Perusahaan Restoran Makanan Cepat Saji di BEI Sebelum dan Sesudah Gencatan Senjata Palestina-Israel 19 Januari 2025 Muthia Rahma Putri Dahlia; Nizwan Zukhri; Willa Fatika Sari
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1610

Abstract

This study aims to analyze the differences in stock prices before and after the Palestine-Israel ceasefire in fast-food companies, Pizza Hut and KFC. International events can influence investor perceptions, which are reflected in stock price movements in the capital market. This research employs a comparative quantitative approach using stock price data over a period of 30 days before and 30 days after the ceasefire event. The data utilized are secondary data analyzed through descriptive statistics, normality testing, and hypothesis testing. The descriptive results indicate that the average stock price of PZZA increased after the event, suggesting more stable price movements. In contrast, FAST experienced a decline in average stock prices. The normality test results show that PZZA data are not normally distributed, whereas FAST data are normally distributed. The results reveal a significant difference in stock prices between the periods before and after the event for both companies. These findings suggest that geopolitical events are associated with changes in stock prices in the fast-food sector, although market responses differ across companies. Future research is recommended to expand the scope of objects and observation periods to obtain a more comprehensive understanding of market reactions to international events.
Co-Authors Indah Noviyanti Michael Farezi Nia Febriyanti Nizwan Zukhri Willa Fatika Sari