<![CDATA[The purpose of this study is to examine the effectiveness of internalization of local cultural character values on students' learning behavior in mathematics learning based on the integration of behaviorism learning theory and local culture in ethnomathematics learning. The research methodology used is descriptive qualitative research with a population of 19 fifth-grade students at SDN Sukarasa 01, Tanjungsari District, Bogor Regency. To obtain research data, the results of observations of pedagogical practices in fifth-grade students and interview sheets of fifth-grade students after carrying out learning activities are observed. The findings of this study indicate changes in behavior in mathematics learning after being given a stimulus (S) by combining local cultural elements (traditional food and regional traditions) into mathematical problems (story problems related to fractions) and given reinforcement such as star stamps and points on student worksheets. To improve students' understanding in performing mathematical arithmetic operations, students are given repeated practice (drill) as a form of reinforcement. The conclusion of the research findings is that students show active participation behavior during mathematics learning.]]>
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