Jurnal Pengabdian kepada Masyarakat
Vol. 5 No. 12 (2026): Mei 2026

STRATEGI BRANDING DAN PENCATATAN KEUANGAN SEDERHANA UNTUK MENINGKATKAN DAYA SAING UMKM DESA CINTAWARGI

Septiawati, Rohma (Unknown)
Puspitasari, Meliana (Unknown)
Maemunah, Mumun (Unknown)
Savitri, Citra (Unknown)
Agus Ariffianto, Moch (Unknown)
Wibowo, Rivan (Unknown)

Article Info

Publish Date
20 May 2026

Abstract

This community service program aims to improve the competitiveness of MSMEs in Cintawargi Village through the implementation of appropriate branding strategies and simple financial record-keeping. The background of this study stems from the phenomenon of low branding literacy and the limited awareness among MSME actors regarding the importance of simple bookkeeping as a basis for business decision-making. The implementation method involved mentoring, training, and direct application with partner MSMEs. The results of the study show an improvement in understanding of digital branding, the implementation of simple record-keeping, and improvements in financial management that support competitiveness. The recommendations emphasize the importance of continuous support from local government and academics in assisting MSMEs

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Journal Info
Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

J-ABDI

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Description

J-ABDI: Jurnal Pengabdian kepada Masyarakat, with registered number ISSN: 2797-9210 (Print), ISSN: 2798-2912 (Online) is a scientific multidisciplinary journal published by bajang Institute. It is in the national level that covers a lot of common problems or issues related to community services. ...