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All Journal Jurnal Pengabdian kepada Masyarakat
Mumun Maemunah
Program Studi Manajemen Universitas Buana Perjuangan Karawang
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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STRATEGI BRANDING DAN PENCATATAN KEUANGAN SEDERHANA UNTUK MENINGKATKAN DAYA SAING UMKM DESA CINTAWARGI Rohma Septiawati; Meliana Puspitasari; Mumun Maemunah; Citra Savitri; Moch Agus Ariffianto; Rivan Wibowo
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 12 (2026): Mei 2026
Publisher : Bajang Institute

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Abstract

This community service program aims to improve the competitiveness of MSMEs in Cintawargi Village through the implementation of appropriate branding strategies and simple financial record-keeping. The background of this study stems from the phenomenon of low branding literacy and the limited awareness among MSME actors regarding the importance of simple bookkeeping as a basis for business decision-making. The implementation method involved mentoring, training, and direct application with partner MSMEs. The results of the study show an improvement in understanding of digital branding, the implementation of simple record-keeping, and improvements in financial management that support competitiveness. The recommendations emphasize the importance of continuous support from local government and academics in assisting MSMEs
Co-Authors Citra Savitri Meliana Puspitasari Moch Agus Ariffianto Rivan Wibowo Rohma Septiawati