<![CDATA[Background: Community engagement in media and the arts has often emphasized technical skill development and product-oriented outcomes, while the creative process, situated practice, and collective learning remain underexplored. In the context of tourism village promotion, audiovisual pre-production can function not only to improve workflow organization but also to shape how creative practice is understood and enacted within communities.Aims: This study examines how pre-production structures are introduced in a community context, how participants respond to structured workflows and role distribution, and how video production facilitates collective learning and shared creative knowledge.Methods: A qualitative practice-based case study was conducted within an interpretive–constructivist paradigm. Data were generated through semi-structured interviews, participatory observation, and reflexive field notes during a facilitated village promotional video project. Data were analyzed using reflexive thematic analysis.Results: Structured pre-production functioned as an orienting and mediating framework that clarified roles, reduced uncertainty, and enabled collaborative decision-making. The use of accessible planning practices, including mood boards, supported collective engagement in visual thinking. Video production also operated as a site of collective learning, where knowledge was externalized, negotiated, and shared.Conclusion: Structuring creative practice in community contexts not only improves production processes but also transforms how knowledge is collectively constructed. The study positions pre-production as an epistemic space, contributing to community engagement and practice-based research.]]>
Copyrights © 2026
