<![CDATA[The purpose of this study was to determine the da’wah strategi in the community of adherents of the Andingingi Balla’ tradition in the village of Bilanrengi Parigi District Gowa Regency. This type of research is a qualitative study using the Da’wah management approach and the communication approach. Data sources of this research are primary data sources and secondary data sources. The informants were religious leaders, traditional leaders, community leaders, adherents of the Andingingi Balla’ tradition and village official. Data collection method of observation, interviews, and documentation. Management techniques are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the da’wah strategy used is a sentimental and a rational da’wah strategy using lecture methods in various forms of activities including Friday worship, recitation of majelis taklim, a celebration of Islamic holidays, Ramadan lectures and Friday sermons’ at. Factors that become obstacles in socializing Islamic teachings to the people of the Andingingi Balla’ tradition in Bilanrengi village, Parigi District, Gowa Regency are the lack of community time to participate in religious activities and study religious knowledge and the strong tradition of community that makes dakwah no effect.]]>
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