JURNAL MANAJEMEN MOTIVASI
Vol 21 No 1 (2025): Jurnal Manajemen Motivasi

Purchase Intention of Eco-Fashion: The Influence of Social Media and Environmental Concern

Gusfi, Vira Aulia (Unknown)
Lukitaningsih, Ambar (Unknown)
Fadhilah, Muinah (Unknown)

Article Info

Publish Date
24 Jun 2025

Abstract

This study aims to analyze the effect of environmental concern and social media influence on purchase behavior, with purchase intention of eco-fashion products as a mediating variable. A quantitative method using PLS-SEM was applied to 104 eco-fashion consumers in Yogyakarta. The results show that environmental concern significantly affects both purchase intention and behavior, while social media influence only significantly affects purchase intention. Purchase intention mediates both relationships. The findings provide theoretical support for the Theory of Planned Behavior and practical implications for marketers in promoting sustainable fashion consumption.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...