JURNAL MANAJEMEN MOTIVASI
Vol 21 No 1 (2025): Jurnal Manajemen Motivasi

Pengaruh Faktor Sosial dan Psikologis Terhadap Proses Penjualan Sayuran Hidroponik di Kelompok Tani Kosaghra Lestari

Ardelia, Nabila Abidah (Unknown)
Setyadi, Taufik (Unknown)
Wijayati, Prasmita Dian (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

This study analyzes the influence of social and psychological factors on the sales process of hydroponic vegetables at the Kosaghra Lestari Farmer Group. Using a quantitative approach with SEM-PLS analysis on 30 purposively selected respondents, results show both factors significantly and positively affect sales. Social norms are the dominant indicator, while perception is strongest for psychological factors. The findings highlight that community-based marketing strategies and building positive consumer perceptions are essential to improve sustainable sales effectiveness.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...